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Juul Pods


Vaping, for better of worse, has supplanted smoking at least among the youth. It’s probably less dangerous for you, but the addictive kick still remains.

Chief among the new purveyors of vape is a company called Juul. They make these sleek little devices, the eponymously named Juul. They’ve got this clean, undeniably sleek, Johnny-Ive-would’ve-loved-it dark anodized aluminum aesthetic – and they’re covert to boot. They take a single serve, Keurig-inspired pod, and fill it with proprietary liquid, containing a whopping 59mg of nicotine – about as much as a pack of cigarettes.

Juul, which raised some $110 million, is not out to make smoking any less expensive. Their business model is not unlike printer ink – give the device away for free, then charge through the nose for pods. Those little pods, containing a mere 0.7ml of liquid, retail for about $4 a piece (for reference, this works out to about $15,000 per gallon of liquid). That being said, there is no real reason for these pods to be so expensive, so I decided to reverse engineer them, mostly to satisfy my idle curiosity.


E-Liquid/vape juice is basically a mix of vegetable glycerin (VG) and propylene glycol (PG) plus some other secret sauce ingredients. Both VG and PG are common food additives used as humectants in a stunning variety of food products, from cookies to cake to Twinkies. Most e-liquids also use some type of flavoring, and most add nicotine.

Juul’s innovation, if you can call it that, is in the nicotine. They’ve figured out how to pack very high doses of nicotine into very small amounts of liquid. However, doing this isn’t easy with a freebase form of nicotine – a high concentration of freebase nicotine is extremely harsh and unpleasant to smoke. Doses of more than 10mg/mL would be unusable for most. What Juul figured out was the conversion of the freebase form into a salt form – not unlike turning crack into cocaine. In fact, it’s actually the exact same fundamental process, albeit dressed up with slightly different chemicals. Essentially, we are taking the freebase form of nicotine and using an acid to turn it into a salt. The pure (freebase form) amine is slightly basic, so the addition of acid results in an acid-base reaction, making our nicotine salt. This salt will be easier to absorb as well as negating the “harsh” effect of high nicotine content.

The specifics of this are pretty interesting. We need a couple of things. The first is a water soluble, food safe, high (>200C) decomposition temp, low cost commercially available acid. Juul mentions most of the good ones in the patent, and even a couple that cannot conceivably work.

I decided to delve into Juul Pods to address two big issues: waste and nicotine concentration. In terms of waste, these little pods are everywhere, so much so that the logo is a juul pod. In terms of nicotine concentration, I think Juul labs has done a disservice to people attempting to use the device to quit. It is straightforward to build a 18 week program to decrease the nicotine content without the user noticing. However, this obviously goes against their business interests, and they will not do so.


Juul has patented this idea, and the patent covers a wide variety of acids and PG/VG mixes. In publishing this information, I believe this falls under the research exemption provided for patents. I have no profit motive – just idle curiosity. If you’re interested in making some Juul pod juice, I’ve laid out several formulations that I believe are about 80 to 90% there, and can be infinitely tweaked.


You’ll need quite a bit of equipment, but a majority of it is low cost. total BOM, including tools, should come to less than $75.

Item Cost
Pipetman or volumetric pipette $26
Small beaker or glass test tube $4.88
milligram scale $11.50
Nicotine solution $12.59
flavoring $6
PG/VG $8.99
Distilled Water $0.59
Some sort of acids $10

I’ve found this recipe to be fairly satisfactory, but I went through approximately ~10 different formulations before finding something good.

1000uL VG Nicotine Solution 48mg/mL
0.08g Sodium Benzoate
100uL Berry Flavoring
300uL Vegetable Glycerin

You’ll want to make sure you fully mix all ingredients. You can warm up the solution to decrease viscosity and enable easier mixing.

Going Forward

I don’t actually smoke, so this isn’t a project I’ll be pursing in the future. However, I think there are several avenues worth pursuing. Notably – synthetic nicotine, which lacks the impurities that affect flavor in commercially available extracted nicotine, compound acid mixtures (i.e, a mixture of malic acid and benzoic acid), reduced nicotine levels, novel carriers, etc.